Project Name
Fitopia
Project Year
2023
Overview
Fitopia is a fitness platform that offers personalized workout plans for men, women, and children, designed to accommodate various fitness levels. It provides users
with training programs, progress tracking, and access to experienced trainers.
My Role
As the UX/UI designer and Frontend developer, I focused on making fitness accessible, enjoyable, and motivating. I set out to create a platform that feels tailored to
each user’s fitness journey, keeping ease of use and personalization at the core of every design decision.
Challenges
• User Retention:
Many users drop off after initial enthusiasm, making it crucial to create features that keep them engaged long-term.
• Wide Range of Users:
The app needed to cater to a diverse audience, from beginners to fitness experts, and across age groups.
• Tracking Progress:
Users wanted a way to see their progress, but without overwhelming complexity.
Solution
• Designed dynamic, personalized workout dashboards that adapt based on user input, providing workout plans tailored to their fitness levels and goals. I made sure
each plan includes visual progress indicators to motivate users.
• Introduced real-time feedback features where users can receive motivational prompts and progress updates from trainers, giving a personal touch to every
interaction.
• Created a streamlined navigation with a simplified booking system, where users can easily sign up for classes, track their workouts, and monitor their progress—all
within just a few clicks.
• Added a community leaderboard and fitness challenges to foster a sense of competition and community, giving users a reason to log in regularly and stay motivated.
Outcome
• Daily active users increased by 40% within three months of launch, with users citing the personalized dashboards and motivational features as key factors in their
continued use.
• Positive feedback from all age groups, especially beginners, for its approachable design and real-time feedback system.
