Project Name
Accumly
Project Year
2024
Overview
Accumly optimizes technology investments and cloud spending with AI-powered cost management, customizable dashboards, and no-code data integration. The platform
provides seamless FinOps and tech finance management, ensuring financial accountability, precise cost allocation, and multi-cloud support. Accumly empowers businesses
to make informed decisions and streamline processes for enhanced operational efficiency.
My Role
For the Accumly digital launch, I was responsible for creating comprehensive digital assets to establish a strong market presence for this AI-powered FinOps tool. I
designed and developed a WordPress-driven website that focused on enhancing user experience through clear, cloud-based financial insights. The interface I created
aligns with Accumly’s mission to optimize tech spending and financial operations, ensuring that users find value immediately.
Challenges
• Complex Financial Data:
Visualizing cloud-based financial and operational insights in a digestible manner.
• Brand Identity Creation:
Developing a brand that communicates trust, precision, and innovation.
Solution
• Designed an intuitive interface that allows users to navigate complex financial data with ease, using customizable dashboards to focus on key insights.
• Crafted a sleek logo that symbolizes trust and growth through geometric forms, ensuring versatility across mediums.
• Developed a professional and reliable color scheme, incorporating green and neutral whites to convey stability, while accent colors guided user focus to critical
areas like call-to-action buttons.
• Implemented a modern sans-serif typography, balancing readability and professionalism, ensuring consistency across digital platforms.
Logo
The logo I designed for Accumly reflects the innovative and tech-driven nature of the platform. Through clean, modern lines and a minimalist approach, the logo
communicates trust and precision, two key pillars of Accumly’s brand. I chose a geometric form to symbolize trust and growth, which aligns with the core functionality
of the FinOps tool. The design is versatile and scalable, ensuring it works across various mediums—from web to print—while maintaining its visual impact.
Color Scheme
The color palette for Accumly was carefully selected to evoke a sense of professionalism, innovation, and reliability. I used a primary palette of Green and neutral
Whites, which convey stability and confidence, critical traits in the financial technology space. Accent colors were incorporated to highlight key areas of the site,
drawing attention to call-to-action buttons and essential information without overwhelming the viewer. The colors also enhance the overall user experience by creating
a visually cohesive and engaging environment.
Typography
For the Accumly brand, I opted for Poppins which is a versatile geometric sans-serif typeface known for its clean, modern aesthetic and excellent readability. With
its balanced letterforms and monolinear design, Poppins is perfect for digital and print use, ranging from websites to branding materials. Available in multiple
weights, it offers flexibility for both minimalistic and bold designs, making it a favorite for contemporary typography.
Outcome
• Accumly successfully established a strong online presence post-launch, with positive feedback on the intuitive design and ease of navigation.
• The new brand identity effectively communicated trust and innovation, helping Accumly secure several high-profile business clients within the first six months.
