Project Name
Vylla
Project Year
2023
Overview
Vylla is a full-service digital agency that helps brands create memorable experiences through design, video production, and content creation. Vylla’s goal is to define
and amplify brand identities to resonate with target audiences, creating lasting connections between businesses and their customers.
My Role
As the UX/UI designer and Frontend developer for Vylla’s digital presence, my responsibility was to transform their existing website and branding to reflect their expertise across design,
video production, and content services. The redesign focused on providing a seamless, visually stunning experience that showcased Vylla’s creativity and strategic
thinking.
Challenges
• Service Integration:
Presenting Vylla’s diverse service offerings in a cohesive and user-friendly format.
• Brand Messaging:
Creating a brand identity that reflects their creativity while maintaining a professional edge.
Solution
• Designed a user-friendly website that merges all service lines into a clear and consistent navigation experience, allowing users to easily find relevant
information.
• Developed visual branding, including a minimalist logo and color palette, that reflects Vylla’s innovation and creativity while maintaining a professional,
approachable tone.
Outcome
• The redesigned site and new brand identity resulted in a 30% increase in user engagement and a 20% boost in client inquiries within the first three months
post-launch.
